Interest targeting: Reach specific audiences by looking at their self-reported interests, activities, skills, pages/users they have engaged with, etc. Interest targeting is often related to keyword targeting, so some platforms will allow you to enter both.

Behavioral/Connection targeting: With behavioral targeting, you can reach people based on purchase behaviors or intents and/or device usage. With connection targeting, you can reach people who have a specific kind of connection to your page, app, group, or event.

Custom targeting: Reach audiences by uploading a list of email addresses, phone numbers, users IDs, or usernames .

Lookalike targeting: Reach new people who are similar to an audience you care about.
Lookalike targeting helps businesses extend their custom audiences to reach new, similar users. For those businesses looking to acquire new customers through social media advertising, lookalike targeting can be a fantastic acquisition tool.

Members of the general public are the ultimate decision-makers and opinion leaders in our society. Community attitudes, beliefs, norms, and practices are shaped by the dialogues that take place within families and the social networks we experience in our everyday lives.